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'TV Commercials' Archive

TV Commercial Music: Match.com Ad

I’ve gotten a lot of requests to track down the music from the Match.com commercial where you see a couple’s relationship in reverse:

http://www.youtube.com/watch?v=HEoNv40×4wk

The song used here is by Paul Brill. The tricky part seems to be that the song isn’t released yet. This type of thing is frustrating for people who see the commercial and would love to buy the track. I would think the artists would want the song available for purchase as soon as the commercial aired to optimize on the interest the ad generates. Otherwise, what’s the point? According to his MySpace (which has a short version of the track) Brill says the song will be released soon.

There is another Match.com commercial that uses the song This Will Be (An Everlasting Love)” by Natalie Cole. Grab that on iTunes here.

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TV Commercial Music: Old Navy “The Urban Explorer”

Continuing their holiday tradition, Old Navy has a new commercial featuring a great song by a female singer. This time, it’s a song called “February Air” by the band Lights. Here’s the ad:

http://www.youtube.com/watch?v=pOffLJ3e48A

and here’s the video for the song:

http://www.youtube.com/watch?v=H6urJixiepo

In my research I found that the band “Lights” is actually the girl “Lights”. And she likes triceratops. This is her (via her MySpace):

Lights

So not only is she a great pop singer, she’s easy on the eyes. This is the part where I usually supply a link to iTunes so you can buy the song but that link does not exist, it seems like Lights is a new, underground, up-and-coming artist and is still waiting to get into iTunes (so says her MySpace blog). Until then, check out her MySpace page everyday so you’ll be able to buy all of her music as soon as it’s available.

Here are the lyrics for “February Air”, in case you’re into that sort of thing:

If you don’t believe me
If you don’t like my plans
You mustn’t tell me
I know your face like the back of my hand

To walk the city
I talk to you understand
So won’t you tell me
I know this place like the back of my hand

My arms get cold
In February air
Please don’t lose hold of me out there

And I know you’re near me
I know you understand
Say that you’re with me
Do you know my face like the back of your hand

My arms get cold
In February air
Please don’t lose hold of me out there

My arms get cold
In February air
Please don’t lose hold of me out there

yeah yeah yeah yeah

Out there

yeah yeah yeah yeah
hey yeah
yeah yeah yeah yeah
hey yeah
yeah yeah yeah yeah

My arms get cold
In February air
Please don’t lose hold of me out there

My arms get cold
In February air
Please don’t lose hold of me out there

There
There
February air, air
And i know this place like the back of my hand

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TV Commercial Music: JCPenney “American Living” Oscar Commercial

As I watched the Oscars last night I was wishing that I was at home, with my Tivo, so I could fast-forward through all the crappy commercials. Then I saw the following JCPenney ad:

http://www.youtube.com/watch?v=_-c_esQckZc

(Apologies for crappy audio, listen to the entire song here.)

This song was used in a few JCPenney commercials throughout the Oscar broadcast. I immediately recognized the song—“Killing the Blues” by Robert Plant & Alison Krauss from their album “Raising Sand”. You can buy it, and the rest of the album, from iTunes (and you should, click the album cover below.) A wonderful album across the board, this song stands out as the best track.

Robert Plant & Alison Krauss - Raising Sand Album coverBuy now from iTunes

Here are the lyrics, if you’re into that kind of thing:

Leaves were falling, just like embers,
In colors red and gold, they set us on fire
Burning just like moonbeams in our eyes.

Somebody said they saw me, swinging the world by the tail
Bouncing over a white cloud, killing the blues.

Now I’m guilty of something…
I hope you never do
Because there is nothing
Any sadder than losing yourself in love.

Somebody said they saw me, swinging the world by the tail
Bouncing over a white cloud, killing the blues.

And then you’ve ask me… just to leave you
To set out on my own
And get what I needed.
You want me to find what I’ve already had.

This ad follows the trend JCPenney borrowed from Old Navy over the holidays—using a dramatic song as the only audio throughout a TV spot.

“American Living” is a new JCPenney brand developed by Global Brand Concepts, a division of Polo Ralph Lauren.

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Michel Gondry

Michel Gondry (not “Michael Gondry”) is a French filmmaker know for his odd, dream-like style. His most recognizable work was probably the film Eternal Sunshine of the Spotless Mind which showcased his unique visual style. He’s also directed numerous music videos and commercials, many of which have the same style. I’ve always liked his work because of the way he manages to visually express the non-linear nature of dreams. Situations, settings, and people in dreams change abruptly and without logical structure. With blurred edges, a dream is not dominated by any real-world rules. This makes the effect Gondry achieves even more impressive. Like dreams, much of his work stays with you, subtlety gnawing at your subconscious.

Music Videos

The White Stripes - Fell in Love With a Girl

The Chemical Brothers - Let Forever Be

Radiohead - Knives Out

Gary Jules - Mad World

In closing, here is a short video of Mr. Gondry solving a Rubik’s Cube with his nose. I have no idea of the context for this clip, if there is any at all.

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Cadillac Commercial: Be an old Hammerdog

cadillac-logo.jpgDuring the whole fancy-smancy Cadillac sponsored CBS premiere night (which I deem successful, more to come) there were, as to be expected, quite a few Cadillac commercials. One stood out most to me. A man driving a Cadillac speeds down a dramatically lit street at night. Shots alternate between the car zooming through downtown, neon lights streaked in the windshield, and the man confidently shifting with dramatic bravado. The voice over says:

You can practice risk avoidance. You can aspire to blend in quietly. You can live in, wear, and drive social camoflage. And you can believe in the philosophy that the nail that sticks out gets hammered down.
Or
*cue music*
You can be the hammer.

The nail that sticks out gets hammered down. OK, that’s a metaphor for conformity. I get it. Being hammered down means that you are flush with the rest of the nails, the conforming nails, so you end up conforming too. Therefore, the hammer is the tool which is dealing out, for lack of a better word, hammerfalls of conformity. Hitherto, therefore, Cadillac is telling us that we should be—that with their cars we can be—the hammers of society, dolling out forced conformity on anyone who stands out?

I don’t want that. I’d rather be the teeth of that hammer, pulling others up to my level.

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